According to relevant data, although Samsung Display successfully maintained its top supplier ranking in the global small and medium-sized panel market in the third quarter of 2018, Chinese panel maker Tianma Optoelectronics also continued to increase its shipments and narrowed its ranking to second place. The gap between LG Display.
Due to the increase in shipments of OLED panels to Apple iPhone XS and XS Max, Samsung Display ’s OLED business unit revenue in the third quarter of this year achieved a substantial increase compared to the previous quarter.
At the same time, in addition to the previously shipped LCD panels, Tianma also began to sell OLED panels to Chinese smartphone makers, which significantly increased revenue.
However, LG Display and Japan Display (JDI) revenue continued to decline in the first three quarters of 2018, mainly due to the decline in shipments of LCD panels to Apple Inc., during which Apple iPhone XS and XS Max used More OLED panels.
Although Samsung showed a significant improvement in operating profit margins in the third quarter of 2018 compared with the previous quarter, operating margins in this quarter have decreased compared to each quarter of last year due to the increase in the number of OLED panel suppliers.
LG Display's operating profit margin has continued to decline for six consecutive quarters since the first quarter of 2017, and it even experienced losses in the first two quarters of 2018. JDI also posted losses for six consecutive quarters. Nevertheless, LG Display has also begun to increase its OLED panel production capacity, with small and medium-sized OLED panel shipments accounting for 13% of total small and medium-sized panel shipments in the third quarter of 2018. It is reported that the increase in shipments of OLED panels from LG Display and Tianma Optoelectronics will accelerate the transformation of the global OLED panel market.