At the time of the industry's difficulties, major brand manufacturers are rushing to land, although the scene is not lively, but in the final analysis, the market is so big, this is a ushered in a big test.
According to the Aowei cloud TV color TV report, in the third quarter of 2018, the sales volume of China's color TV market was 10.41 million units, which was basically the same as that of the same period of last year, but the retail sales amounted to only 30.3 billion yuan. The market shrank by 5.4 billion yuan, a sharp drop of 15% year-on-year. What is even more embarrassing is that, in view of the overall market share in the past two years, in addition to the rise of Xiaomi TV, the rest of the brands have declined.
Everyone knows that the color TV market in China is still in the whirlpool of cost-effectiveness. The high-end and big-screen are indeed the trend of industrial development, but consumers are also unable to reject the low-price impact brought by the Internet brand Xiaomi. It is also true to find the right door.
From entering the TV circle in 2013, and then to the banner of Internet TV in 2018, the young millet has been cruel all the way. At the same time, the market is also very shameful. After the waves push the waves. Now there is news that Samsung may have the option of retreating to cut TV production in China.
According to South Korea's daily economic news, Samsung may cut China's TV production and expand its TV production in Vietnam in the face of slow sales. Although in essence, Samsung’s news of cutting TV production in China is only a rumor, and it is not certain that Samsung’s move has a direct relationship with Xiaomi, but it is certain that Samsung’s TV sales will be retreating. Samsung has suffered a lot of pressure.
When the glory of the foreign brand fades, and with the rise of domestic brands such as Xiaomi, it can not help but make people curious, how does Samsung continue to write legends this time? Urgently retreat OR bite your teeth? Obviously for Samsung, this is a dilemma. In fact, the news about Samsung's reduction of TV production in China has always been heard, but the final result proves that it is nothing!
The time goes back to the beginning of 2018, when Sino-US trade friction continued to ferment, so some insiders speculated that Samsung may stop producing TV products for export to the United States in China. In response, Han Zongxi, president of Samsung Electronic Image Display Division, said at a press conference after the "2018 QLED TV New Product Launch Conference" that Samsung has no plans to reduce TV production in China.
Then the question is coming, Samsung will cut Chinese TV production, will this be true? This is obviously worthy of attention!