It is reported that Samsung Electronics recently said that its 2018 version of the high-end QLED TV has obtained HDR10+ certification, and said it will continue to promote the HDR10+ standard.
HDR technology allows TV screens to provide vivid display based on color-optimized brightness. The HDR10+ technology is the latest standard advocated by technology companies such as Samsung.
Samsung and Japan's Panasonic Corporation, the US entertainment giant 20th Century Fox, formed a joint venture called HDR10+Technology LLC to advance the adoption of the new standard.
Samsung said that HDR10+ has been expanding its market share, and TP Vision, which produces Philips-branded TVs, has adopted the standard in its premium products.
In addition, Warner Bros. and 20th Century Fox are also planning to launch HDR10+-based content in the near future. As the leading video on demand service provider in Europe, Rakuten TV also plans to work with Samsung to provide HDR10+ content to its audience.