With a whistle, the 2018 Russia World Cup officially came to a close, although the four-year World Cup is expected to end, but the hot debate on this World Cup has not stopped.
At the beginning of the game, CCTV's famous mouth Bai Yansong said: "Russia World Cup, except for the Chinese football team did not go, the other basics have gone."
According to the information, Chinese companies in this World Cup have won seven sponsorship seats, including FIFA partner Wanda, World Cup official sponsors vivo, Mengniu, Hisense, regional supporter Yadi electric car, VR technology company pointing art, business Men's emperor. There are also such World Cup marketing, which has earned the attention of consumers. Then, in this business marketing, who is the biggest winner.
On the field, Hisense’s “China’s No. 1” was the most eye-catching, which not only promoted its overseas image upgrade, but also made Hisense’s sales triumphant.
According to official data, in the 26th week of 2018 (June 25-July 1), in the French market, Hisense TV sales increased by 598.99% year-on-year, sales increased by 908.78%; in the Canadian market Hisense TV sales increased by 520.58% year-on-year, and sales increased by 449.60% year-on-year. In the Italian market, Hisense TV sales increased by 129.81% year-on-year, and sales increased by 113.37% year-on-year. In the Czech Republic, Hisense TV sales increased by 65.91% year-on-year, and sales increased by 24.34% year-on-year.
For Hisense, the overseas market has achieved such impressive results. Sponsoring the World Cup is indeed a successful case. Hisense also sponsored the European Cup and quickly raised the global brand awareness.
In recent years, Hisense has become more and more determined on the road of globalization. At the end of last year, it acquired Toshiba TV in Japan, and strengthened its global market with Hisense TV and Toshiba TV “double brand” strategy. This year, it acquired the Gorenje Group and enriched Hisense. The category of home appliances is fully open to the white electricity market.
In the future, with the continuous deepening of Hisense brand marketing methods, brand awareness and attention in the international market will continue to increase, and this World Cup marketing has also had a profound impact on Hisense, how to continue to empower Hisense's international journey. It is full of expectations.