Panel Supply Growth OLED Wallpaper TV Stir-fighting Appliance Market

- Mar 14, 2019-

When Apple is about to launch a new generation of mobile phones with OLED screens, Skyworth has also added “fire” to OLED TVs. A few days ago, Skyworth released the Wallpaper (OLED) OLED TV with the future TV form.

Wallpaper TV positioning high-end market, 65-inch products priced at 99,999 yuan, this week began to accept pre-sales in major online channels. Liu Weizhi, CEO of Skyworth Group, said that the popularity of OLED screens on mobile phones will be in full swing in the next three to five years, and the next step will be OLED TV.

Wallpaper TV uses the characteristics of OLED self-illumination and flexibility to compress the thickness of the screen again. It is ultra-thin like paper and sticks to the wall like a mural. The fuselage breaks through the limit and is separated from the T-con board, power supply, chip, audio, etc. The screen body is seamlessly adsorbed.

Industry insiders pointed out that China's home appliance market has become saturated, and with the impact of emerging Internet brands, traditional home appliance companies are no longer able to move forward. Coupled with the economic background, the home appliance industry is believed to face no small challenge in 2017.

“In 2017, there are many uncertainties in terms of the global economy and domestic real estate.” Liu Weizhi, CEO of Skyworth Group, said that the entire industry supply chain is like a roller coaster in 2016, including until now, the aftermath of the entire supply chain has not yet At the end, the 65-inch panel is still rising.

The rise in packaging materials and bulk raw materials is bad news for the industry, and the rise in panel prices objectively curbed consumption. The cost of the industry is rising, but the price of the terminal is unlikely to continue to rise.

All brands and the entire industry are improving their structure and promoting price stability at the mid- to high-end product level. "Only technology upgrades can bring new opportunities for industry breakthroughs. OLED will eventually achieve the replacement of liquid crystals." Liu Weizhi said.

“OLEDs not only achieve the best picture quality, but also have unlimited expansion and potential in more applications due to self-illumination characteristics, which will change our way of life,” said Lv Xiangde, LG Display CMO (Chief Marketing Officer). Currently, LGD is the only OLED TV large screen supplier in the world.

It is undeniable that compared with liquid crystal, the OLED structure is simpler, and it has the characteristics of thinness, bendability, etc., and there is unlimited imagination in the shape. For example, it can be made into wallpapers, screens, etc., thus truly forming a differentiated competition with LCD TVs.

It is reported that more and more manufacturers have joined the OLED TV camp, including LG, Skyworth, Konka, Changhong, Philips, Panasonic, and Sony.

It is worth noting that the supply of upstream OLED TV panels is also growing this year. In 2016, the supply of OLED TV panels will be about 850,000, and this year will reach more than 1.5 million.

According to Ovi's data, domestic OLED TV sales doubled in January-February this year. However, 1.5 million pieces are not large compared to the global sales of more than 200 million TVs a year.

With the update of technology and the maturity of the industry, the price of OLED TV will be gradually reduced, but the price of OLED is still relatively high compared to LCD TV and quantum dot TV. However, Liu Yizhi believes that this year is a year of technological breakthroughs and cost reductions. If the pricing of new products is within 1.5 times of the same type of products, it is easy to popularize.

In the past six months, the increase in LCD screens has also boosted the sales of OLEDs from the side. In terms of production capacity, only LG Display, a display company of LG, can supply large-size screens in large quantities. Domestic BOE is still in the stage of small batch production, and domestic enterprises still have bottlenecks in the process of mass production.