LED Panel Meets OLED Shock Wave Who Wins Who Wins?

- Nov 27, 2018-

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This year's Frankfurt Lighting Fair, OLED as a new type of light source has attracted the attention of the world. However, the application of OLED technology in the field of display panels is more mature.


OLED, also known as "Organic Light-Emitting Diode" technology, has the advantages of self-illumination, high contrast, thin thickness, wide viewing angle, fast response, flexible panel, wide temperature range, etc. It is widely used in smartphones and TVs and is also considered as an emerging application technology for next-generation flat panel displays.


In order to seize the market opportunities, LG Display, Samsung, BOE and other domestic and foreign manufacturers have stepped in to further promote the rapid development of the OLED industry. Will the application boom caused by OLED in the display field impact the original market pattern of LED panels?


OLED display panel rises


Recently, Apple revealed that it will introduce OLED screens on iPhones updated in 2017, and plans to use them on both iPad and MacBook products. It is reported that Samsung Group has already reached an agreement with Apple to obtain the exclusive supply of OLED screens for iPhones in 2017, and intends to provide a large number of OLED screens to the market, which will promote the full application of OLED technology in Apple's products.


The industry believes that as the leader in the smart phone industry, once Apple adopts a new screen in the next generation of products, it will lead to explosive growth in the OLED market.


After mid-2015, OLEDs began to rapidly expand their market share from the small-sized panel market of about 5 inches. At that time, Samsung Display began to actively supply OLED panels to China's smart phone manufacturers, aiming at the high-end smart phone market and expanding the proportion of flagship models equipped with OLEDs.


LED panel meets OLED shock wave Who wins who wins?


It is understood that there are 10 OLED mobile phones listed in 2015. Among them, OPPO, Vivo, Meizu, Jinli, Huawei, Lenovo and other manufacturers all use OLED panels, which further promotes the layout of domestic manufacturers for the OLED industry.


According to UBI Research, a market research organization, smart phone manufacturers will adopt flexible OLED panels in the next few years. It is expected that the OLED panel market will reach US$15 billion in 2016, an increase of over 40% year-on-year; shipments will reach 270 million units, an increase of 16% over the same period last year. By the end of 2020, the OLED market is expected to reach US$67 billion, with a compound annual growth rate of over 45%.


Due to technological advances, OLED screens have gradually overcome the problems of low yield, short life and high cost, and the product line has begun to extend from small panels to large panels. At the end of 2015, LG Display has mass-produced large-size OLED TV panels and will invest more this year. Samsung monitors that produce only small-size OLEDs may decide to implement large-size OLED panel production equipment investments in 2016.


In addition to the two giants Samsung and LG, the domestic camp of Konka, Changhong, Haier and other companies have followed up to launch new OLED organic TV products.


According to data from Avi Cloud (AVC), the growth rate of OLED TV will reach 225% in 2016. It can be seen that OLED TV has a strong driving force for the weak display market. With more manufacturers joining and a complete industrial chain layout, OLED popularity has accelerated.