Intense Competition In The Field Of OLED Automotive Panels LGD Faces Tremendous Pressure From Samsung

- Sep 18, 2018-

It is reported that as Samsung Display continues to make progress in the field of OLED automotive panels, LGD, one of the top five suppliers of OLED automotive panels in the world, is under tremendous pressure.


Its rival Samsung Display has introduced 12.4-inch and 14-inch CID (central information display) products and a steering wheel equipped with a 6.22-inch flexible OLED panel. LG Display has introduced an OLED-based 12.3-inch instrument panel and a 15.4-inch CID product. LGD and Samsung show that these two new products will drive the development of the automotive panel industry and help drive average sizes over 12 inches.


Since 2016, LG Display has signed contracts with a number of automakers including Mercedes-Benz and Volkswagen, including the supply of Mercedes-Benz E-Class and S-Class sedan It will begin in 2020.


However, since the sale of OLED CID to Hyundai Motor in May 2018, Samsung Display has made great progress in the Korean market. Its 5.7-inch full HD OLED panel is also embedded in Audi's fourth-generation A8 luxury sedan rear seat entertainment system. Touch panel. By the end of 2018, according to the substrate capacity of the 6G fab, Samsung's sub-6G production line OLED panel production capacity will be seven times higher than LG Display.


In addition, Samsung Display will open a new production line at the A5 plant in Tangjeong, South Korea in 2020 to maintain its production capacity and will further put more pressure on LG Display.