According to relevant data, after the global 8K TV unit shipments decline in 2017, it is expected to increase by 3.6% year-on-year in 2018 and 400,000 units in 2019.
More than half of the 2.26 TV shipments expected in 2019 will be Ultra High Definition (UHD) models, most of which are 4K TVs. However, according to IHS related reports, the world's major TV brands will launch 8K TVs by the end of 2018, opening the next wave of resolution transformation.
Paul Gagnon, executive director of IHS Markit's TV research division, said: "The growth of the TV market is usually due to the more attractive retail price of large screen sizes and the continued commercialization of 4K resolution, which has driven users to replace and upgrade TVs. Demand. However, sales growth through price compression has a negative impact on profits, so the world's major TV brands are actively seeking to increase revenue by developing more cutting-edge TV products."
Technologies such as 8K, organic light-emitting diodes (OLEDs) and quantum dots (QDs) bring considerable weight, even 4K TVs can still maintain a premium of more than 35% on screen size, of which 1080p resolution is still a good Choices, such as 40-inch to 49-inch TVs.
IHS Markit predicts that the 8K TV market will grow from less than 20,000 in 2018 to 430,000 in 2019 and will reach 2 million in 2020. Most of these models will be 60 inches or larger, while 65-inch TVs will account for more than 50%.
It is estimated that OLED TV shipments will increase by more than 40% in 2019, reaching 3.6 million units. This increase is in line with previous forecasts, as demand is basically matched to industry production capacity. At current prices, market TVs still prefer 55-inch TVs; but by 2020, most TVs will be equipped with 65-inch screens, when new production capacity will be optimized for larger screen sizes, while OLED TVs Shipments will also increase significantly.
Due to the more aggressive pricing policy and the introduction of transitional quantum dot (QD) LCD TVs, it is expected that the shipment of quantum dot LCD TVs will exceed 4 million units in 2019.