Samsung Display and LG Display have begun to expand the range of applications for the organic light-emitting diode (OLED) market. Although the current production scale in new OLED applications is small, it still makes sense to enter new markets.
Samsung Display began mass production of NB OLED panels. LG Display originally only supplied panels for LG Electronics G Flex, and now also orders for mobile phone panels from external customers such as Xiaomi.
According to ET News, Hewlett-Packard (HP) recently launched NB equipped with Samsung display OLED panel. Samsung Display will continue to negotiate with HP and adjust panel supply time and shipments in order to cooperate with the product. The HP Spectre x360 is equipped with a 13.3-inch OLED panel, which is thinner than the LCD panel NB and weighs only 50 grams.
Hewlett-Packard pointed out that the NB color performance of the OLED panel is significantly improved. The NB is based on professional use such as image editing, photo, and drawing. It targets high-end customers and sells for $1,499. In the past, OLED panels were less likely to be used in the NB field because of the burn-in phenomenon of OLED panels.
However, with the continuous development of OLED material technology, many related problems have been solved. From 2016, OLED panels will gradually be applied to the NB and monitor markets. In addition, Lenovo and Dell have also announced that NB and monitors equipped with OLED panels are in the preparation stage.
LG Display tried to explore the mobile phone market that had not been able to enter the market. LG Display previously focused its efforts on large OLED TVs, and now it is trying to enter the screen of the 5-inch mobile phone market. LG Display took orders from Continental Xiaomi's OLED panel to ensure the first external mobile phone OLED panel customer. The two companies cooperate to develop curved display products and expect to supply shipments by the end of 2016.
In addition to Xiaomi, the Korean industry has also reported that Lejin Display will supply curved displays to mainland China. In addition, LG Display will also supply automotive OLED lighting, and has been favored by the international automotive giant Audi.
Although OLEDs use organic materials and have problems in terms of age, brightness, etc., and their application range is limited, they can provide better aesthetic effects than LCD panels. According to Korean industry insiders, Samsung Display and LG Display have entered the market with high threshold for the first time. Although the production volume is not large, it is quite meaningful. In the future, the proportion of OLED panels in the application market is expected to gradually increase.