Defeat LGD BOE Into The World's Largest TV Panel Supplier

- Jul 30, 2018-



It is reported that BOE successfully defeated LG Display and became the world's largest TV panel supplier in the first half of 2018, with a total shipment volume of 25.84 million.

Market research firm Sigmaintell said that the full-load operation of BOE's 8.5G fab in Fujian and the launch of the first 10.5G production line were the main factors for the company's strong shipment growth in the first half of 2018.

LG Display (LGD) ranked second, with TV panel shipments reaching 23.72 million, down 3.4% year-on-year. However, LG Display continues to lead the way in large-size panels such as the 55-inch, 65-inch and 75-inch sizes. At the same time, LG Display has been strengthening its deployment in the field of OLED TV panels, and has been approved to build OLED product lines in Guangzhou, while also accelerating the transfer of 8.5G LCD product lines to OLED panel production.

In the first half of 2018, Innolux's TV panel shipments increased by 7.4% year-on-year to 20.74 million units, ranking third.

In terms of unit shipments, Samsung showed fourth place, while it ranked second in terms of area shipments between January and June. However, Samsung continues to expand its large size, especially for 65-inch models.

Huaxing Optoelectronics (CSOT) ranked fifth, with a total shipment of 19.1 million units, a year-on-year increase of 5.6%. The company has been focusing on 32-inch and 55-inch sales, but has recently started selling more 43-inch panels.

Due to the increasingly fierce competition from competitors in mainland China, AUO's share of the global TV panel market in the first half of 2018 fell below 10%. Due to the increase in production of the 8.5G product line, the market share is expected to increase slightly in the second half of the year.

At the same time, Sigmaintell pointed out that the average size of TV panels in the first half of this year has not achieved the expected growth, but has continued to decline in the past two quarters. In the first quarter of 2018, the average size dropped by 0.1 inches to 43.6 inches, and in the second quarter it dropped by 0.3 inches to 43.3 inches.

Due to imbalances in supply and demand, most of the TV panel prices experienced a sharp decline in the first half of the year, with 32-inch panels down 31% year-on-year, 65-inch panel prices down 25%, and 55-inch panel prices down 16.1%.