Compared with traditional TFT-LCDs, OLEDs have a series of excellent features, and OLEDs will become the terminator of TFT-LCDs. In portable products, OLED's thin and low power consumption is the biggest advantage. On TV and other products, OLED's thin and curved shape provides unique advantages. The overall shipment area of OLED screens was 51% CAGR from 2014 to 2019. Among them, OLED screen mobile phone shipments will increase from 200 million in 2014 to 1.36 billion in 2020, CAGR is as high as 41%; OLED TV shipments are 67% CAGR from 77,000 in 2014. 16.5 million units by 2020.
The problem of insufficient capacity and high cost is being solved: Samsung has monopolized AMOLED technology in the past few years, and other mobile phone manufacturers cannot obtain stable supply. In the context of the slowdown in Samsung's mobile phone growth, Samsung's AMOLED screens for sale in 2016 are expected to exceed 100 million. LGD's small screen will start mass production in the second quarter and will gradually expand production capacity. Chinese manufacturers will gain the opportunity to overtake the corners of Taiwanese manufacturers in the OLED era. The production capacity of Hehui, Tianma and other manufacturers will be ready this year. 2016 will be the first year of China's AMOLED capacity explosion, and the monthly capacity will be nearly 24 million mobile phones at the end of the year. With the expansion of production scale and the improvement of yield, the cost of OLED is even expected to be lower than that of TFTLCD.
The OLED has a simpler structure than the LCD screen, and does not require a backlight module with a cost proportion of 30%-40% in the LCD module, and has a natural cost advantage. OLED leads a new round of consumer electronics innovation: display technology is a major driving force for consumer electronics. OLED's foldable, transparent, high refresh rate features will be in foldable terminals, transparent display, virtual reality VR products, car display Other fields drive a new round of innovation in consumer electronics. OLED technology has the potential for long-term growth, and industry chain related companies are expected to remain at a high valuation for a long time.
The industrial chain of OLED can be roughly divided into four main links: basic materials, production equipment, driver chips, panels and modules. Due to the absolute leading position of Samsung and LGD in OLED, the related industry chain is mainly distributed in South Korea, and Chinese companies are expected to make breakthroughs in driving chip.