Universal display: 2019 is the KEY year for the OLED industry

- Aug 15, 2018-

According to relevant survey data, as a large number of panel manufacturers have launched large-scale production lines, 2019 will become a key year for the development of the OLED industry.


Although quarterly sales for the three months ended June 30 were $56.1 million, a significant drop from the same period in 2017, General Display Corporation (UDC) CEO Seth Abramson said that consumer electronics is more widely Before the adoption of display technology, company sales have begun to improve.


Production surge


At present, the OLED production of mobile phone displays is mainly led by Samsung, but the production lines of several other manufacturers are about to be ready, and this pattern is about to change.


Abramson said: "2019 is expected to be a key year for the OLED industry. Samsung continues to lead the OLED mobile market, but new OLED production lines for many panel makers including LG Display, BOE, Tianma, Visionox and Hefa Optoelectronics They will all start production."


In addition to LG Display, all these new protagonists are in China. According to recent reports from the Wall Street Journal, BOE is currently seeking to expand its relationship with Apple. In addition to LCD monitors for laptops and tablets, it also hopes to become Apple's high-end. The main supplier of mobile phone OLED screens.


So far, Apple has had to rely on Samsung - also a major competitor in its smartphone field - to supply OLED displays, leading to tensions between the two consumer electronics giants.


It’s not just Apple that has driven the market. Abramson said new OLED-compatible devices from Google, Huawei, Oppo and Vivo will emerge in the coming months, thanks to the widespread adoption of the technology. “The new wave of capacity is expected to bring great momentum to the development of the OLED industry. The foldable OLED products that Samsung will launch in 2019 will bring new shapes and applications beyond the imagination.” Market for these prospects A positive response was also made. After the transaction was updated, UDC's share price rose by nearly 15%.


Television market


As for the OLED TV market, Abramson recapitulated LG's expectations for the market - the global OLED TV market will grow from 2.8 million units this year to 4 million units in 2019, 7 million units in 2020 and 1,000 in 2021. Wantai.


Although this is only a fraction of the annual TV market (about 250 million units), the required OLED material area is equivalent to about 1 billion smartphones, which also illustrates the huge business opportunities of TV panels.


Sharp is also starting trial production of its own OLED panel recently, and plans to launch a new smartphone with this technology later this year.


Abramson said: "The sixth-generation flexible OLED factory established by BOE last year is expanding production, and its efforts are making progress." In addition, it is reported that Huawei has quietly reached a cooperation with BOE, which will supply Mate 20 Pro. Part of the OLED screen device.


Abramson pointed out that the construction of BOE's 6th generation OLED factory in Mianyang is ahead of schedule, and it is expected that a third OLED factory will be established in Chongqing in the second half of 2020. On June 8 this year, Tianma Group held a mass production ceremony for the 6th generation OLED production line of Tianma with the theme of “Tianma OLED New Journey” in Wuhan.


At the same time, both Samsung and LG have turned to applications outside the consumer electronics arena, and the automotive industry has also become a top priority. Abramson pointed out that Samsung's “foldable, non-breakable” 6-inch display has the durability needed for automotive applications; LG Display is also said to be negotiating with no fewer than ten automakers looking to adopt OLED capabilities.


In summary, as a new type of flat panel display technology, OLED will be widely used in both smart phone applications and automotive applications.