The television industry has been having an "ideology" debate for many years. The OLED camp represented by LG and the quantum dot camp represented by Samsung continue to argue who is the future.
Just as “going left or right” became controversial in a period of history, the two continued to chatter because of this topic. In the face of OLED technology, Samsung's two-handed choices show an extraordinary contradiction. Originally on the Samsung mobile phone, the OLED technology that did not relax in Castle Peak went to the Samsung TV business, but was replaced by the new stage of quantum dot technology - QLED technology.
However, this debate seems to be settled with the maturity of QLED technology.
The OLED that shines on the mobile phone does not turn on the TV?
In 2007, Samsung produced the first OLED screen. At that time, the industry did not know much about OLED screens, and many manufacturers did not care. Samsung has been pushing the OLED panel from the original mobile phone of Galaxy. At that time, OLED technology was very immature and there were many defects. However, Samsung recognized the future of this technology, so after three generations of products, it finally saw the cloud. Today, Samsung is almost in control of the global OLED mobile phone panel production capacity, Apple's next-generation products will use Samsung's OLED screen.
However, Samsung has avoided OLED technology in its own TV products. The original mature technology has not received attention in the TV product line. Although Samsung tried to use this technology in the early development of OLED technology, Samsung discontinued the OLED screen TV in 2014, and immediately turned to quantum dot technology, and later developed a quantum technology upgrade of quantum dot technology. A new screen type, today's QLED screen.
The TV industry is completely different from mobile phones. The demand for TV screens is “bright, long, and wide”. The life of a TV is often as long as 5-10 years, and the characteristics of fascinating colors may be a big selling point on mobile phones, but on TV. It is likely to become a defect.
Just like this, Samsung will insist on using OLED technology on the mobile phone panel, but after turning to the quantum dot technology on the TV panel, it will later upgrade the quantum dot technology to QLED technology. The whole process is just like choosing OLED technology on mobile phones at the time, and it is not relaxing.
The debate on OLED and QLED in the TV industry will be divided.
In the past two or three years, there has been a lot of debate between OLED and quantum dot technology in the industry.
LG chose OLED technology and formed an OLED camp. For many years, it has been facing the Samsung QLED camp across the river, forming a confrontational force.
There has always been a voice in the industry – OLED screens are just not mature enough, and with the balance of capacity and cost, OLED screens will gradually show their advantages. The reason why LG insists is probably the same.
But Samsung's choice of QLED technology is probably not just because "OLED screens are just not mature enough." Especially last year, Samsung acquired QD Vision, a developer of quantum dot materials in the United States, and let the industry see that the debate between OLED and QLED seems to be gradually becoming clear.
Especially after the improvement of quantum dot technology to launch QLED screens, the strategic balance between OLED and QLED is gradually breaking. On the one hand, OLED technology is still in the state of semi-lifting - low productivity, high cost and poor reliability; on the other hand, QLED screen has low cost, and has the characteristics of high color gamut value, pure color, stable and long-lasting performance, etc. 100 colors, more than 70 kinds of OLED display. Under the same picture quality, the energy saving of QLED is twice that of OLED screen, and the luminous rate will increase by 30% to 40%, and its energy consumption is lower. Taking into account these factors, the market potential of QLED TV is huge.