Hisense is one of the official sponsors of the seven World Cups this year. Before the World Cup, Benedict Cumberbatch, who played the imitation game and singularity, was the new spokesperson. And successfully achieved success in overseas markets.
According to Hisense’s well-known home appliance manufacturer, Hisense’s sales in Russia in the week before the start of the 2018 World Cup in Russia (June 4-10) increased by 239% from the previous week. Among them, the large-format 55-inch and 65-inch 4K HD smart TV sales growth is the most obvious.
Hisense held a global customer conference in Moscow on the 15th. Liu Changhai, deputy general manager of Hisense Russia Branch, said at the meeting that the World Cup has greatly increased the sales of Hisense TV in Russia, because the time and frequency of watching TV during the World Cup has increased significantly. Focusing on the quality, size and control of TV, this has brought about a wave of TV updates.
Hisense President Liu Hongxin said at the meeting that Hisense will continue to raise awareness and accelerate global market development through sports events such as the World Cup. From June 25th to July 1st, the World Cup knockout began this week. Hisense TV sales in France and Canada all exceeded 500%, showing that the world's top events have helped the domestic brands to become international.
Through mergers and acquisitions to borrow from the sea, it is the third card that Hisense has developed into a global map and has entered the world. In 2015, Hisense acquired Sharp's Mexican TV factory and its TV business in the Americas. The two sides complemented each other in technology, products and markets, and Hisense's market share in North America was further enhanced. In November 2017, Hisense acquired Toshiba TV to further consolidate its leading position in the world. In July this year, Hisense successfully acquired Gorenje, a Slovenian white goods manufacturer, to further enrich its white business.