OLED panel application field analysis

- Apr 26, 2019-

Apple revealed that it will introduce OLED screens on iPhones that will be updated in 2017, and plans to use them on both iPad and MacBook products. The industry believes that as the leader in the smart phone industry, once Apple adopts a new screen in the next generation of products, other companies will follow suit in the future.


What is OLED?


OLED, English is Organic Light-Emitting Diode, organic light-emitting diode is also known as organic electro-laser display. The OLED screen can be divided into three parts: the outermost glass panel, the middle touch screen, and the innermost display. Compared with traditional LCD screen LCDs, OLED technology has the biggest advantages of self-illumination and flexible surfaces. The self-luminous properties of OLED make the screen color more vivid, delicate and uniform. The flexibility allows OLED to be used in a variety of curved, smart wearable products. Excellent features such as OLED active illumination, high contrast, thin and light, wide viewing angle and curved panel are considered to be the next generation of flat display.


OLED is growing rapidly in the field of smart phones


IHS data shows that smartphone OLED panel shipments increased by 62.8% over the same period last year, reaching 87.35 million.


It is understood that the significant increase in shipments of smartphone OLED panels is mainly due to the fact that more smartphone manufacturers, especially Chinese companies, have chosen to adopt such energy-saving panels.


Samsung continues to use AMOLED on the Galaxy series of high-end smartphones to showcase Samsung's features. Since the second half of 2015, more smartphone brands have adopted AMOLED screens. Apple's new iPhone launched in 2017 will use AMOLED screen, and the addition of Apple will greatly accelerate OLED penetration!




OLED has unlimited potential in the field of wearable devices


OLED's low power consumption, flexibility, and ultra-lightweight features are especially suitable for wearable devices, especially smart watches.


Apple and Samsung's two benchmark smart watches use AMOLED panels, which promotes the AMOLED panel's momentum. At the same time, Moto360 smart watches, Huawei watches, LG G watch R smart watches, ZTE AXON WATCH, etc. all adopt OLED panels for most smart watches. This is undoubtedly a breakthrough for OLED to occupy more markets, which will also become OLED panels. The foundation of the outbreak.




OLED solves vertigo problem of VR equipment


The cause of VR stun is mainly delay. The refresh rate of VR equipment is less than 20ms, so there is no stun feeling. The refresh rate of traditional LCD screen is more than 30ms. The response time of OLED is one thousandth of LCD, which is just one of the best solutions to solve the screen display delay.


Therefore, AMOLED technology is extremely useful in the application of virtual reality (VR) devices. This year's hot VR virtual helmets HTCvive, Oculus Rift, and PlayStation VR all use OLED screens. It is estimated that VR equipment shipments will exceed 50 million units by 2020.