LED shows that the market is entering a new stage of smart interconnection

- Aug 06, 2018-

Today, smart products are an integral part of our lives, from the most common smartphones and digital TVs around to smart transportation and smart cities. These disruptive technological innovations are gradually subverting our daily lives. In the previous issue of the "New Generation Artificial Intelligence Development Plan" issued by the State Council, the goal of China's new generation of artificial intelligence development in 2030 was put forward. Intelligent development has become a national strategy. The intelligence of LED displays is also in full swing.


From the current level of intelligence of industry products, it has entered a new stage of “smart interconnection”. Along with the hot and interactive LED display market, a wave of smart connected products has caused us to see the subtle changes in the industry. We believe that the new era of intelligent display is coming.


The rapid development of supporting technology has laid a solid foundation for intelligent display


It can be said that the early "weak intelligence" stage, LED display can not be smoothly interacted and other drawbacks are mainly limited by technology. However, with the rapid development of the Internet of Things, big data, cloud computing, and artificial intelligence in the past two years, many manufacturers have made great leap in the technologies of sensing technology, intelligent control technology, Internet of Things and big data analysis, and It can be well integrated with LED display products, and the intelligent degree of LED display is greatly improved, which is also in line with the increasingly refined and personalized product demand in the current market.


In particular, in the past two years, more and more application scenarios of smart LED display cases have successfully landed, and intelligent LED displays are also evolving toward a more "smart" evolution. Since 2018, the products of the LED display industry have developed rapidly, including advances in technologies such as chips and video processors, and large-screen cloud computing. In particular, the support of interactive technologies including touch sensing, red infrared sensing, face recognition, VR, etc., enables the control and interaction of the LED display to achieve an "intelligent" upgrade. It is believed that with the continuous evolution of technology, LED display products can open up more humanized, personalized and intelligent functions, from simple intelligent interaction to self-optimization stage such as intelligent data analysis.


Interconnecting to create a new ecological display


Along with the continuous development of the industry, the current development pattern of industrial intelligent display has undergone profound changes from the inside out. First, in terms of product dimensions, new smart display products are beginning to emphasize more and more “personalization” and “value-added services” such as content and services. For example, many smart LED display manufacturers now have control systems similar to “cloud platforms” that can provide personalized services such as “data-based analysis”.


Secondly, in the era of information interaction, LED intelligent display manufacturers can also use the new model of interconnection and intercommunication based on “open and win-win”, and cooperate with Internet technology companies to build an open platform to build a new ecological display. For example: Southern Newspaper LED Network, they have interconnected with the LED outdoor large screens across the country, and built an information dissemination ecological chain. Of course, in the initial stage, through some small manufacturers and products that are aimed at users' painful needs, we will break through and build a complete ecosystem, and then enter the more core intelligent LED large-screen display field.


In 2018, the intelligent LED display industry is continuously optimized from multiple dimensions such as technology, market and service, and is about to usher in a new era. On the technical level, the rapid development of the underlying technologies such as the Internet of Things, cloud computing, big data, and especially artificial intelligence provides the industry with a more mature and complete technical foundation. At the service level, intelligent LED display products enhance the user experience by providing personalized services and new interactive ways to enhance value-added space. At the market level, the industry's sales channels and concepts are undergoing profound changes. The two models of front-loading and post-loading go hand in hand, and indoor and outdoor smart screens go hand in hand, and the new retail concept is also driving the industry. More and more LED display products are intelligent, providing end users with a more efficient and convenient product experience. Of course, there are still many problems to be solved in order for smart LED display products to go further.