Korean companies control high-end TV market TCL and Hisense grow steadily

- May 23, 2019-

According to BusinessKorea, Chinese TV manufacturers are facing pressure from South Korean competitors. In the high-end TV market, Korean companies are still under control, but in the field of low-cost TV, Chinese companies are expanding their control.


Market research firm IHS Markit said on May 21 that Chinese TV manufacturer TCL's market share reached 10.8% in the first quarter of this year, surpassing 10% for the first time. As Chinese TV manufacturers continue to price war against Samsung Electronics, Korean companies have a market share of less than 20% for eight consecutive quarters.


However, in the high-end market, Korean companies still occupy a large leading position. Samsung’s market share in the first quarter was 29.4%, up from 29.0% in the previous quarter. The second-ranked LG Electronics market was 16.5%, a slight increase.


At the same time, Chinese TV manufacturers TCL and Hisense rose 7.5% and 6.5% respectively in the high-end TV market, but this is still a big gap with Korean companies.