Apple may give up OLED screen in the future: Samsung is threatened to be hit hard

- Aug 08, 2018-

              

5 (2).jpg

In September 2017, just like a decade ago, Apple CEO Tim Cook stood in the Jobs Theater in Cupertino, California, and missed the "Apple Godfather" Steve Jobs, and was excited about Jobs. Ke announced to the world that Apple's 10th Anniversary Edition Supreme Flagship, the first special-shaped full-screen smartphone iPhone X is coming!


Undoubtedly, like the Apple iPhone, iPhone X has a mixed reputation, but this time everyone's spit point is nothing more than two points, Liu Haiping and price. But we must admit that from the official sale on November 3, 2017 to the end of the second quarter of 2018, iPhone X is indeed sought after by many loyal fruit powder, and help Apple successfully increase the average iPhone price, directly promote Apple's quarterly camp. The most significant result is to help Apple successfully break through the market value of trillions and become the world's first technology company to break the market value of trillions.


However, the so-called "people have no long-term care, there must be near-worry", as strong as Apple, because the price is too high, iPhone X is only gradually entering the freezing period after experiencing the previous rounds of hot sales, did not welcome The reason for the "super loop" that analysts expect is because of its high price, and behind the price is Samsung's monopoly on OLED screens.


Apple may give up OLED screen in the future: Samsung is threatened to be hit hard


As we all know, in 2017, due to the monopoly of Samsung's OLED panel, Apple iPhone X was difficult to produce, and the sales period was pushed back. This made Apple extremely angry. Therefore, in 2018, Apple strongly supported Samsung's direct competitor LG DisPlay and China OLED screen. The new army BOE, trying to get rid of Samsung's monopoly, but recently LG company claimed that it is not ready to transform Apple's exclusive LCD screen production line into an OLED screen production line, which led to Apple's plan to use LG OLED screen, can only continue to adopt Samsung Expensive OLED panel.


Apple may give up OLED screen in the future: Samsung is threatened to be hit hard


According to Apple's internal report and the US domestic smartphone market report, in the second quarter of 2018, Apple's iPhone X with OLED screen sales in the US is far less than the iPhone 8Plus with cheaper LCD screens, which is why Apple plans to do this year. The 6.1-inch version of the iPhone will feature an LCD display to meet lower market demand. What is even more surprising is that according to the latest reports from foreign media, Apple has initially planned to use LCD screens in various models of the iPhone in 2019. It is very likely that LG will be its screen supplier, thus completely abandoning the full use of Samsung's OLED screen. The strategy of breaking Samsung's monopoly is a big blow for Samsung. After all, under the pattern of sharp decline in smartphone market share, OLED screen business has gradually grown into one of Samsung's most important revenue departments.


Apple may give up OLED screen in the future: Samsung is threatened to be hit hard


In addition, as the world's largest manufacturer of LCD panels, BOE has long provided panel services for Apple's iPad and Mac, and with Apple's large-scale adoption of LCD screens in 2019, BOE has ushered in an excellent opportunity to settle in Apple's component suppliers. Prior to this, BOE has been working hard to become the supplier of Apple's next-generation iPhone OLED screen.


So how do you think about Apple's future or give up the OLED screen? Do you prefer LCD screens or prefer OLED screens, why?